Rooftop solar is the most efficient power source, and the cheapest as well.

house with solar

My solar array will pay for itself in less than 5 years. The ROI on solar is no longer 10 to 15 years. If someone tells you that they are flat out wrong.

Most of the electricity in Florida is created by burning natural gas, burning coal, or generated via a fission reaction at nuclear plants. That power has to be transmitted  hundreds of miles across power lines at high voltage to meet the power needs for the 21 million residents of this state.

Electricity takes 2 forms; Direct Current and Alternating Current. Both forms of electricity bleed off power the farther they travel, more so with Direct Current. The modern power grid generates and distributes Alternating Current, but there is still a huge loss of wasted energy.

Rooftop solar generates in Direct Current, is inverted to Alternating Current, then most of that electricity is used onsite at your home.

The picture above is my home in Wesley Chapel. The electricity on my roof does not have to travel more than 30 or 40 feet from source to end usage. My home is still tied to the power grid, during a sunny day it generates more than I need, and those kilowatts go back to the electric company and I get a 1 for 1 credit per kilowatt.

In the winter my kilowatt credits build up, when the summer months start and my air conditioning is using more power those credits come back to me.

My solar array is already paid off, so now I have an asset on my roof that will kick off $200 per month in electricity for the next 40 to 50 YEARS. My panels were manufactured by SolarWorld, with a 25 year warranty.

If I sell my home I can sell it for more, probably to a buyer who drives an electric car. As more people start buying electric cars there will be an increased demand for homes that self generate electricity.

Why not charge your car off your roof?

Ben Alexander

June 2018


It all starts with a conversation.

Image result for 2 cups of coffee

As the Sales Director for Tampa Bay Solar I still go out on sales calls, in addition to hiring and developing our team. Before each appointment I print up the picture of the roof on Google, along with some one page print outs about our panels and inverters. There is also a list of references and some contracts that have various size systems. If the client needs a 40 panel array (for a larger electric need) I also print out some smaller options.

I don’t believe in canned sales pitches. When I sit down with a client I want to know who THEY are, what do THEY want, WHY are they interested in solar? I always ask to sit at the kitchen table, because this is where family meets, people tend to be relaxed and at ease in their kitchen.

During a friendly conversation you can start to get to know someone. What are they about? What do they believe? Where are they from? What season of life are they in now? If you’re in sales you have to find something to like about your clients, people can intuitively sense when you like them or you don’t.

In this regard selling solar is easy because our clients tend to be educated, well mannered, successful and progressive in their thinking. Recently I’ve been the point man on a co-op project in Citrus County. 95% of my Citrus County prospects are retirees who are buying these systems with cash. With this group all I have to do is be polite, answer their questions and be patient. I ask them to buy on the first appointment, but if they don’t I send them a thank you note and they tend to call me back when they’re good and ready!

When I meet with Baby Boomers I feel like I’m having a conversation with my Mom and Dad…. 2 people whom I like to spend time with on a regular basis.

One important aspect of building rapport is to simply be open and genuine. Be yourself and don’t try to be anything else. I’m not afraid to tell a client “I’m a single Dad with 2 daughters in college. I go to Harvester Methodist church in Land O Lakes… I have solar on my roof… ”

I think most people have a finely tuned bullshit detector, especially around sales people. They know when you’re being phony baloney, or giving them a false compliment.

The last part is to simply be relaxed and at ease no matter where you are. I’m going to be just as chilled out at your kitchen table as YOU are. Part of this comes from experience and really knowing your product, part of this just comes from confidence in yourself.

Sales ability is not some magical power that only select individuals are born with. Sales is more about just having a conversation, loving people, and loving what you sell.

Ben Alexander

May 30th, 2018



Job security for the next 40 years.

front of roof

This post is written specifically for the 20-something kid who’s just finished college and  has no idea what they want to do with their lives.

There are some professions known for a high income; hedge fund manager, medical sales, brain surgeon, etc. There are also professions that help society but the pay is minimal; school teacher, social worker, admin at a non-profit, etc.

Some jobs will go away as technology becomes more advanced… many jobs have been eliminated by technology; Blockbuster store manager, travel agent, highway toll collector, the list goes on…

If you get into the solar business you can help society AND make a decent income.

For the next 4 decades the solar biz will need installers and electricians, crew leaders, sales people, sales trainers, accountants, warehouse managers and general managers. Those jobs are all on the install side of the business, even if the panels and inverters are shipped in from overseas there will be many LOCAL jobs that can’t be outsourced.

LESS THAN 1% of the residential and commercial market has solar on the roof nationwide, our potential clients are anyone with a roof and a monthly electric bill!

I should add that solar is now cheaper each month than paying the local electric company… panel prices dropped until 2016, and now have leveled off.

As the Sales Director for Tampa Bay Solar I’m going to hire talented salespeople for the next 30 years at least, and many will earn a solid six-figure income IF they are willing to put the work in to learn the business. I’m encouraging all my sales reps to learn about solar by going on install a few days each week while they also learn how to sell.

My goal is to build my sales team to $1 mil per month in gross sales, and we’ll get there soon. is also hiring installers, electricians and crew chiefs… with open positions for the next decade or so….

Don’t stay in a stagnant industry, jump into solar and be a part of the future!

Ben Alexander

May 21, 2018

APRIL, 2018.

My little house, Chevy Volt in the driveway, with 10.2 kW of solar on the roof…house with solar

This has been a big month. On Monday, April 2nd I sat down with Randy Crain and signed the paperwork to finalize the sale of Balloon Distractions.

BD had been in my life for 14 years and 7 months, and with one stroke of a pen (and a check from Randy) I was no longer a shareholder.

I had been neglecting the balloon business since early 2017 when I started working with Tampa Bay Solar. If Randy had not bought me out the entire business might have just faded away to nothing.

The day after I sold BD I had one of my biggest days in solar, with 2 deals closed. I took that as a sign from the universe… a few weeks later I finally got solar on my roof, I had been waiting to replace the roof before my system was installed, here is a close up:

front of roof .jpg

The multiple photovoltaic panels produce $200 per month in electricity, while the longer panel in the middle heats the water for my home and stores it in an 80 gallon Rheem storage tank in my garage.

Elsewhere in the solar biz TBS landed the Citrus County Co-op contract, this gives Tampa Bay Solar the chance to get in front of about 100 homeowners who are highly interested in getting a system… and I get to be the point man on the project. This means I’m in Citrus County a few times a week to close deals at a reduced rate. Not bad work, if you can get it.

This month was really the conclusion of a specific chapter in my life. When I started BD I was 29 years old, with 2 daughters in elementary school. As I start this new chapter my daughters are now in college, and I’m doing something that has purpose AND profit. Balloon Distractions was just about profit, I was never a fan of balloon twisting or anything that went with that!

I’ve been a green tech enthusiast going back to 2001 when I sold the first generation Prius at Antwerpen Toyota up in Clarksville Maryland. Now that I’m fully immersed in the solar business (representing the right company) I feel like I’m where I need to be, at the right place and the right time.

Unless they stop manufacturing solar panels I have a limitless opportunity to earn a living, I’ve learned so much about the solar business in the past year, closing deals for everything from photovoltaic arrays and battery back-ups to pool heaters and solar pool pumps.

-Ben Alexander

April, 2018

The Electric company in 2050.

For most of his career my father worked at a nuclear reactor in southern New Jersey, previous to that he was a lineman for PSE&G, the main electric utility in NJ. Now that I’m in the solar business with Tampa Bay Solar we have some interesting conversations; not only about energy, but also about electric cars and some of the other changes coming down the line.

The traditional electric company business model was to generate and deliver electricity. Most of the power in the United States comes from a mix of nuclear, coal and now natural gas generation facilities.

Out of 100 million homes across the United States about 1% currently have some form of rooftop solar. Here in Florida solar panels generate power from about 9AM to 6PM (depending on the season) and some of that power gets sent back to the grid via a bi-directional meter.

If you do not have solar your meter only measures power from the electric company to YOU, with a bidirectional meter you can send kilowatts back to the electric company for a 1 for 1 credit. My Dad has a small 14 panel system on his roof, last month his system pushed 75 kilowatts (kW) back to the grid.

Dad still has to pay a minimum connection fee of $30 per month to the electric company, because his system draws power from the utility at night.

This is also known as net metering, and it works well here in Florida.

As more homes install rooftop solar there will be a need for energy storage during the peak daylight hours, and one way to implement this is through the use of plug in electric vehicles. My 2013 Volt has a 16 kilowatt battery, the newer Tesla models have 100 kilowatt batteries, and in the next few years cars with 200 kilowatt batteries (or larger) will become commonplace and affordable.

An affordable electric car with a 200 kW battery will have a 500 mile range per daily charge. These cars will be expensive as new models (in the $30,000 range) but on the used market they will go for the same price as a used 4 cylinder car like a Camry or Accord.

Imagine several million cars each plugged into the grid on a daily basis with 200 kW of storage capacity per vehicle. Some of these vehicles can charge at night (when electricity is cheaper and more plentiful) and sell back to the grid during peak usage.

My point? We will still need the electric company to move power from rooftops to charge stations to the rest of the grid. We still need a hard wired grid, but for different reasons.

The electric company in 2050 will manage the flow of energy, probably in some type of open marketplace that trades energy credits back and forth. Your car can sell 50kW back to the grid during the daytime, so will your rooftop solar. At night you can get those credits back.

I don’t mind paying a small monthly fee to the grid, especially if it allows me to sell energy back to the system in peak demand times.   

Some homes will never have solar, either because the homeowner refuses to install it or there is too much shade around the home. Older homes in communities with mature trees are normally not viable for solar.

In the next decade the electric company should see an increase in demand as more electric cars replace gas powered vehicles.

Demand for electricity will also increase as new communities are built. Here in Florida there is new residential and commercial construction all over the place. People are still moving to the sunshine state in droves.

The traditional electric utility will have to evolve, and the best way to do that is to add value to the marketplace in such a way that your customers don’t mind paying a modest fee on a monthly basis.

Ben Alexander

January 2018.

From knocking doors to Sales Director.

About a year ago I decided to get into the solar business.

I called a bunch of installers and none of them would talk to me, I was getting blown off. But I didn’t give up.

I bought a $3 clipboard at Walgreens and printed up a “solar info” form.

Without anyone to represent I went out and knocked doors.

I kept calling installers, I kept getting dismissed, and I kept knocking doors.

I finally got Steve Rutherford on the phone, the owner of Tampa Bay Solar. I told him that I had a clipboard full of leads “I want to meet you Steve, where are you right now?”

Steve was installing an impressive commercial array on 1810 West Kennedy. When I got there I showed him my clipboard full of leads. He probably thought I was a little nuts, but he gave me a shot.

In the next few months I doubled the sales volume at Tampa Bay Solar. Steve no longer had to run around selling all over Tampa Bay, now he could focus on the operational side of the business. He bought 2 new work trucks to handle the increased volume.

Today I’m the Sales Director for the company, training the team, designing our sales training system and teaching my team how to earn a six figure income.

I’ve personally closed over $1.4 million in deals… and I was turned away by at least 20 other solar installers.

By not taking my call those other companies made a very expensive mistake.

You can’t wait for it to come to you, sometimes you have to just get out there and make it happen. I was rejected by installers, rejected at the door, but I didn’t let that curb my determination.

The key here is that I’m still out there knocking doors, still out there making it happen.

I’ll knock 500 doors today, to fill up my Friday / Saturday schedule.

Speed of the Leader, Speed of the Team!

Ben Alexander

November 2017

Bolting around…

About a week ago I got a text from Tim at Wesley Chapel Chevy: “Ben, I got a new Bolt in stock, come over and check it out.”

I bought a used 2013 Chevy Volt from Tim in January of 2017, and I had asked him to let me know when the all electric Bolt arrived on the lot. My 2013 Volt is a plug-in electric car with a gas generator, 35 miles of electric range, about 285 miles on gas alone.

As you can see from the picture above the Bolt has 238 miles of range, NO gas engine at all. Like the Tesla or the Nissan Leaf this is the real deal.

My 2013 Volt is fast, but the new Bolt is REALLY fast. It jumps off the line like a jack rabbit, feels solid on the road, and I was very impressed. MUCH faster than any four cylinder gas powered vehicle, and probably even faster than most cars with a V-6!

The only electric car faster than the Bolt, that I’ve driven, is the Tesla Model S. I’ve test driven the Cadillac ELS, the Leaf, the Prius (ugh) and even the Fiskar Karma…. the Bolt beats them all, hands down.

The Bolt sells in the $30,000 range, which means used versions of this car will be on the market in the next 2 years for under $20,000.  

This means that the new Bolt can be a car for the masses, in some households a gently used Bolt will replace that old 4 cylinder Camry or Accord. If a Prius driver takes a look at the Bolt they will be blown away by the amazing acceleration.

The new Chevy Bolt is a game changer, most middle class people will never pony up $70,000 for a Tesla, but the Bolt puts a great electric car in the range of anyone who makes an average middle class income. If there are 2 cars in your household the Bolt can be used for commuting to work, while you can use your gas powered Ford Explorer to visit Grandma in Atlanta next weekend.

If you look at most married couples earning 2 incomes there is always one partner with a shorter commute, maybe 40 miles each way to work. With 238 miles of range the Bolt can cover that round trip easily, with another 140 miles of range for errands. If you charge your Bolt every night you will wake up every morning with another 238 miles of range.

I sell solar here in Tampa Bay for a living, so cars like the Bolt give solar buyers yet another reason to get solar on their roof.

Your new Bolt can run 100% on sunshine….

The future is here folks, brought to you by Chevy, who woulda thunk?

-Ben Alexander

October 10, 2017