written by Ben Alexander

LIFE is not easy.  It will pull at your sweater and unravel you thread by thread until you stand naked in front of a room full of everyone you’ve ever known, then you’ll wake up from your nightmare realizing that in real life it’s 2AM and your fish tank has just sprung a leak and is flooding  your living room floor.

Yes, this scenario actually happened to me.

Thankfully all the fish survived, so I gave them back to the pet store and no longer have to worry about maintaining a fish tank as large as a coffin.

There will be random events in your life that complicate things, so for this reason it makes sense to clear the path of all the challenges that you CAN control and strive for Simplicity, a philosophy designed to smooth the path a bit and clear the way for whatever success you were destined for.

The Simplicity Concept is one that I wish I had been aware of when I was a young man starting out in life, a philosophy that I formulated through countless boneheaded mistakes as well as a handful of successful ventures as well. These concepts come from being the father of 2 lovely ladies, living a lot of life in 40 years (and making mistakes) along with owning a national company with hundreds of young associates and seeing them undergo various challenges, from dating woes to drug addiction to just general disorganization.

Simplicity thinking looks at all areas of your life and asks one (simple) question: IS this complicated for no reason, can we simplify this?  

In high school and college you might learn about the victor of the 100 Years War, the sublime use of the periodic table and Gregor Mendel’s theories of genetics but they fail to teach you the common sense lessons that you need to navigate the shoals of our modern adulthood without wrecking your ship on the hidden rocks beneath the water.    

I personally embrace a lifestyle of Simplicity; in my community work, as a husband, a father and as an entrepreneur.