As we roll into 2014 the leadership team here at Balloon Distractions has made many incremental improvements to our operational systems that encompass everything from our internet scheduling software to our compensation plan to our public image online.
Several members of our Advisory Board recommended that we implement a blog that is then cross linked to all of our social media platforms: YouTube, Facebook, Instagram and Twitter.
This blog was started in December of 2013, to date we have several thousand views and over 50 blog posts. WordPress has a stats page that shows a global map of WHERE people are looking at our blog.
When we posted about Robert Herjavek there was a spike of views from Canada!
We have yet to start a Pinterest account, that’s on the 2014 “to do” list.
If you scroll to the top of this blog it cross-links to all our other platforms, as soon as we write a new blog we post it on these other platforms right away. On Facebook we’ve put up several group pages for each region we’re in, with a mix of local content from that region as well as content from our HQ.
Most of the traffic to this blog was driven here by Facebook, with about 15% coming from our website and various other search engines. The Shark Tank exposure will juice views to all of our online content, which will raise our relevance ranking on the search engines.
Success builds success.
When Shark Tank airs January 17th we want people to have plenty of content to look at and learn all about us, from written blogs to videos to digital pics. In many ways these blogs are a catcher’s mitt for those folks who are curious about WHO we are and WHAT we do. Our company culture revolves around creativity, a love for children, and a sense of humility and hard work.
This philosophy in regards to the Ballooniverse is clearly spelled out on our website. We want to develop leaders who take this concept into every metro market with over 50,000 people. With 308 million people in the United States we know that potential leaders are out there, we just need to reach out to them and get them involved in our business!
By writing these essays we hope to find MORE people who are CONGRUENT with that philosophy who join us as we expand all over the United States, and (in a few years) the entire globe.
This is not to say that everyone who joins us will be a hard core intellectual, but if you ARE a hard core intellectual willing to WORK and build a large team there is an opportunity for you within this organization.
Here is the link:
Have a GREAT 2014!