Last week I ordered a 7 foot backdrop from our local print shop to use as a background wall when we filmed clips for BD’s YouTube channel.

When I went to pick it up I rolled it out on the floor of my printer’s office and stared at it silently for a long time. I looked up at the owner of the print shop and asked him:

“Can I borrow a sharpie marker?”

For the next few minutes I got down on my hands and knees and began circling all the FLAWS in the logo that you would only notice when the logo was expanded to 7 foot proportions. It was a real mess. When I was done I stood up and looked at the Printer.

“This is a B minus logo, can your design person fix it? I’m tired of second best, I want a logo that’s A plus, with zero flaws, even if its expanded out to the size of a building.” 

Just like our logo on the print shop floor Balloon Distractions enlarged a bit when we went on national television, and there were little things in my business that I tolerated BEFORE because I thought those tiny details were not that important.

I was dead wrong. 

I was cutting corners on OUR own success.

No more, we’re done with AVERAGE.

We’re done with “just getting by”. Mediocre is DEAD.

We are the biggest in the country in our weird little niche, but right now we are NOT the best.

Not yet. 

This year, 2014, we are going to raise the PRICE we charge all new clients and raise the Training level of EVERYONE in our organization. We are going to DEMAND nothing LESS than A plus work from every single member of our team.

We have a handful of advanced level Entertainers in the company, by the end of this year we are going to RAISE THE BAR and get 95% of our people to that level. We are going to be so dangerously good at this that we can double and triple what we are currently charging.

Let’s raise the freakin’ bar, folks. Let’s make amazing stuff and MELT THE BRAINS of every restaurant GM who sees us in action!

If you are on our team right now and have no desire to GROW and get BETTER and be AWESOME please leave, right now, and go work for my competition.

For those of you who are still here?

B minus is NO LONGER going to fly at Balloon Distractions.

WE are the BIGGEST, it’s high time that we are the BEST.

-Ben Alexander

Jan 30th, 2014