Never needs batteries….


A few years ago I got a really cool (black on black) Citizen Eco-Drive watch and it was  stolen out of my car when I left the doors unlocked! Since then I’ve bought a few more of these watches, mostly because they charge off of ambient light and you never have to think about replacing the battery. A few hours of direct sunlight will keep these watches powered for a few months!

… a solar watch…

I bought the silver model pictured above at a pawn shop for $150. The grey model pictured below was $150 brand new, I like to wear it when I’m meeting with clients. It looks nice, but understated.

The type of watch a partner at a solar company might wear…

Eco-Drive watches are not overpriced BLING like Rolex or Breitling.


As a watch company Citizen has been around for over 100 years, and they have a gazillion Eco-Drive models to choose from, ranging from $100 on the more casual end up to $900 on the luxury side.

Some folks no longer wear wrist watches (because accurate time is on your phone) but I like the stylistic look of a nice watch, whether one is wearing a suit or just jeans and a polo shirt.

I’m 45 years old, and I’m at a point where I’m buying things that I want to keep for the long term, from well built furniture to quality motorcycles to solar panels. Citizen watches have an excellent track record for quality, so hopefully I can buy a model today and enjoy it for the next 40 years.

That same long term philosophy of quality and longevity applies to the relationships in my life as well, both personal and in business.

Going CHEAP will cost less in the short term, but it causes more headaches in the long term.

I know, this started as a blog post about watches, and morphed into something else. No one reads this blog anyway…

Ben Alexander

December 2019

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