What THEY want.

Short term thinkers will always be at the mercy of long term thinkers.

Many corporate powers seek to influence our lives, what THEY want and what is good for you and your family might be very different.

A few examples…

Your Mortgage company wants you to pay them over the next 30 years, if you pay off your home NOW you’ll save over $100,000 in insurance payments.

ExxonMobil does not want you to buy a plug-in or hybrid car. They want you to get a huge SUV with a big V-8 engine. THEY know that if you buy a gas guzzler you’ll spend over $15,000 in fill ups over the life of that vehicle.

A hybrid car will use about $5,000 in gas, a plug-in vehicle even less. I spend $15 per WEEK to gas up my Volt, I used to spent $60 a week when I drove a V-6 Avalon.

The electric company doesn’t want you to find out the numbers on rooftop solar for your home, THEY do not want you to know that your electric bill could be less than $10 per month. They want you to think there is a huge upfront cost, when there is NOT!

Duke energy wants you to fear solar, even though the technology is proven.

Your credit card company wants you to use plastic for everything, and carry a balance forever. And if you’re late on a payment? They’ll jack up your interest rate to 20%. It’s all there, in the microscopic print on your contract.

Your cable company want you to keep paying $70 or $100 per month for 500 channels that you’ll never watch. They don’t want you to get Netflix for $8 a month.


You don’t have to participate in what THEY want. You can chop up your credit cards and pay off the balances forever. You can get more efficient, there are many inexpensive used hybrid and plug-in vehicles for sale in the used car market.

I get over 100 miles per gallon in my Volt…

You can go solar, get your electric bill down to peanuts and pay off your panels in the next 5 or 6 years!

You CAN pay off your home while you are still young! I’m 43 and on the path to pay off my home before I turn 45 years old, WHILE I have 2 kids in college!

You can take control, THEY can go pound sand!

Ben Alexander

June . 2017

Which curve are you on?

Check this out:

Residential / rooftop solar is on the beginning of the same upward curve. It will closely follow the growth curve of electric cars:

This is why I’m in the solar biz. It will start with 1 or 2 homes in every subdivision going solar, then more and more people will follow suit.

The first adopters will pay off their panels by 2022, panels that will generate electricity for decades. Late adopters will waste thousands of dollars, sending funds to an electric company that will never give you any return on your hard-earned money.

Solar costs less than your monthly electric bill, right now. 

When the panels are paid off in a few short years? It can be thousands of dollars per year BACK in your pocket.

How do I know? I sell these systems to homeowners every DAY.

Ben Alexander

June . 2017

A billion dollar idea?

It’s a lovely sunny day in the Spring of 2022.

You drive a full electric Ford with the new lithium silicon battery tech that holds about 1,000 miles of charge. Your car is very fast, almost silent, and it costs about $20 per month to charge at home… but you have solar so all your home charging is free.

You bought your Ford brand new, for $22,000.

Over breakfast you check your MoneyCharge app, it seems that there is a projected shortage of power in Clearwater Beach today! If you park there and give up 500 miles of charge you’ll get paid $16 and your parking for the day is free!

You drive over with some friends and the app directs you to an open upcharge / recharge parking spot near the Hilton. You grab your beach blanket and enjoy the day. When you get back to your car there is still 500 miles of charge left, which you can recharge back up to 1,000 miles when you get home.

$16 has already been electronically deposited in your account, bonus!

The MoneyCharge app communicates with the computer in your electric car, you can program it to give up X number of charge miles for X dollars based on your needed range. If your work commute is only 50 miles round trip you can plug your car in at work and sell 800 miles of range at a preset price.

The local electric grid would pull electricity at the lowest prices first, then step up the draw based on the power needs in that area.

A million electric cars each with a 1,000 mile range would become a massive mobile energy storage device for the power grid, your car could sit at work during the day getting charged by rooftop solar, then take that power home with you to power the local grid at night.

Power would flow back and forth, meeting the needs of the market on a minute by minute basis. There would be multiple sources to the grid; traditional gas and coal generation, nuclear, wind turbines, rooftop solar and battery storage from cars and homes.

A sophisticated energy management system using artificial intelligence could manage the ebb and flow if this energy in the most efficient way possible, saving money for the consumer as well as the electric utility.

This AI would track and anticipate patterns of usage over time, making energy management more predictable. Energy AI could also be tied into the weather forecasts, knowing how to anticipate cloudy weather and storms that could diminish the output on rooftop solar.

Of course, this will require the integration of the computer in your car, your home, the app on your phone and the computer powering the grid.

I have the SolarEdge app on my phone (right now in 2017) that shows me the power output, in real time, of all the installed solar Tampa Bay Solar has in operation right now.

Having mobile storage that can communicate with the power grid allows for lower prices all around, if the electric company can get power from a hundred thousand cars they don’t need to fire up the coal gen or natural gas turbine as often.

During high peak usage days (like when the Northeast saw 100 degree temps) this system would draw from rooftop solar and energy stored in electric cars, in addition to coal, natural gas and nuclear.

On hot summer days rooftop solar still produces until 5 or 6 o’clock in the evening, at least here in Florida. I can show you on my SolarEdge app!

There will also be energy storage in your home, probably a larger version of the battery in your car. The MoneyCharge app would track all the power stored in your vehicles as well as your home.

Depending on the size of your home battery you might have an entire week (or month) worth of charge. Even in a long term utility blackout your system would recharge with solar everyday, and if enough homes had electric cars and rooftop solar no one would lose power.

Even if a home did NOT have solar they might be willing to pay a premium to keep the power on, especially if it was only for 2 or 3 days.

Some communities in Florida lost power for a week after various hurricanes blew over and knocked down power lines. Hurricane Wilma did this back in 2005:

The old-timey power grid can get really messed up by a CAT 4 hurricane.  

By 2022 volunteers should be able to drive into storm damaged areas and donate 800 miles of charge while they help clean up the area. Organizations like FEMA and the Red Cross might also deploy huge batteries pulled by tractor trailers, along with rapidly deploying high efficiency solar arrays.

Other than the 1,000 mile battery all the technology is possible NOW to make this idea happen, most of this system involves software integration between electric cars, charging stations and the wider power grid.

We need more car chargers, more electric cars, and more rooftop solar… but that is only a matter of time.

Elon Musk probably has a team working on this idea right now.

Ben Alexander

June . 2017

A scientist in church?

My college degree was quantitative economics, which is useful when I’m pitching commercial solar deals and discussing ROI projections, accelerated depreciation, and projected kilowatt output on a 1000 panel solar array.

I’ve also had to develop some basic scientific knowledge about photovoltaics, power inverters and the basic engineering that integrates solar with the power grid.

My Monday through Saturday activity is firmly grounded in math and science, yet every Sunday I find myself at the local Methodist church. I attend an old-timey service where they still sing hymns from the hymn book. My Mom sings in the choir and Dad runs the audio-visual, so I get to see my parents as well. I like the traditional service, even though I’m probably 20 years younger than most of the folks who attend.

For a long time I rejected faith because I felt it contradicted the theories of Darwin, carbon dating, paleontology and many other hard sciences. Modern science states that the soul does not exist, we are just primates responding to chemical stimuli and electronic impulses firing from neuron to neuron.

I think there is much more than that. 

I can’t hold a baby in my arms and not believe in love, and connectedness, and a wider theory of the universe. Hence the picture above.

I don’t think science is wrong, but I believe that there are far more things that scientists have NOT discovered yet that will show evidence of a (multi-dimensional?) plane that we have no way to measure right now.

In 1850 the best scientists in the world had no clue about the nature of radiation, radio waves, viral infections, or even what was on the other side of the moon. The periodic table was only partially complete! Einstein’s theory of special relativity was 60 years away from being discovered.

I think that our current scientific understanding of the connection between all living things is at 1850 levels right now. Scientists can’t measure the love that a mother has for her child. They can’t measure the connection between a group of friends laughing about a shared experience.

This energy binds us and connects us in a very real way. We are connected to our family, our pets, even the stranger who rings up our order at the grocery store.

This concept of connection, or love, was one of the main teachings of Christ.

I don’t have all the answers here, there are clear conflicts between what is written in scripture and what we have learned in the laboratory, but I know that we are all on this journey together.

And if we can channel MORE love, and MORE compassion for our fellow humans?

That’s not a bad thing at all.

Ben Alexander

June . 2017

It’s just plain Science.

I’ve been excited about green tech since I sold the Prius 15 years ago. Back then I studied hybrid technology, from drive systems to regenerative braking to battery tech.

The first gen Prius was a little dorky, but it got great gas mileage:

The Prius buyers who had a technical background loved me, I could answer all their questions about the science and the technological advances that made the Prius possible.

The technology behind the Prius was new in 2001, but the buyers who bought the first gen Prius loved their hybrid, my wife drove a 2nd generation model, when that wore out she got a 3rd generation (2011) model.

Science is based on quantifiable data, and I get to deal in that data when I’m talking with a client about solar:

  1. We know that the client will use electricity as long as they live in their home. That money will be spent every single month, the money sent to the electric company has ZERO return on investment.
  2. We know that inflation exists, and that the utility will raise electric rates over the next decade.
  3. By looking at their electric bill (daily kilowatt hours usage) I know exactly how many panels (at 330 watts per panel) we will need to replace that usage. This can be figured out on a $3 calculator.
  4. If you divide the price of the system by the energy generated per year we know the Return On Investment averages about 7 years. That’s 2024 folks.
  5. We know the LG brand solar panels we sell have a warranty that runs out to the year 2042 (25 year warranty).
  6. We know that panels and inverters don’t have moving parts, so there is no maintenance. Florida rains will rinse off the panels.
  7. We know the panels are rated to 150 mph winds.

But what about the non-science? The subjective stuff that is less quantifiable?

  1. The client might not know who WE are at Tampa Bay Solar, but they can read about our founder in the newspaper:    http://www.tbo.com/list/military-news/new-venture-helps-tampa-veteran-see-the-light-20141110/
  2. The client doesn’t know me, that I’ve lived in this community since 2003, raised my family in this community and served as the President of the local Rotary club.
  3. The client might not realize that we are not only in the solar business for profit, but also as part of a larger mission. Wars are fought and soldiers die over scarcity of resources, deploying solar all over the planet cleans the air and lessens the need for global conflict.

If I sit down with a client and they decide to go with another solar installer I’m glad that we got them thinking in that direction. I’d rather see my clients implement solar with a competitor than not at all.

I read up on green tech daily, not only about solar, but also about electrical vehicles, wind turbines, geothermal systems and the emerging smart grid. I attend seminars and workshops in my off time in order to deepen my knowledge and become more effective out there in the field.

At the end of the day its the client’s home, and the client’s high electric bill. I can present the facts and answer their questions, but they have to decide to think short term and do nothing or think long term and get a system.

Long term thinkers have a finite payoff date on their panels, but short term thinkers will pay the electric company forever.

Ben Alexander

June . 2017


Swimming to live 100 years.

I’ve been getting up with the sun and hitting thirty laps every morning in this pool:

At first I was going to just post a picture of a random pool off Google, but then I typed in the name of my subdivision here in Wesley Chapel and found this picture! Kudos to the real estate agent who posted this pic on the interwebs.

I started to use our community pool on a regular basis when I moved to this subdivision 14 years ago.

I have to share the pool with all the folks in the community, but if I show up at 7AM I get to have it all to my lonesome. The pool is NOT heated, so I’m the sole user from about November to March. Even on a sunny February afternoon no one wants to swim in a 55 degree pool. Except me.

Cold water swimming is a rush, that’s if you can get past the first initial shock.

In my 4 decades I’ve tried many types of exercise, from running and lifting weights to boxing. Running was great, except for the fact that my feet and knees hurt nonstop. Boxing started to mess up my hands and shoulders.

Even doing the elliptical started to mess with my hip, what the heck?

Swimming has never made my joints feel creaky. I mix it up with breast stroke, freestyle and side stroke. Constant movement, followed by 10 minutes of stretching while in the pool. I wear a mid-thigh speedo, earplugs and swim googles.

My Mom is 68 years old and she swims several times each week.

The key is to find some type of sustainable exercise that won’t debilitate you as you age.

If you have extra weight on your frame it won’t matter in the pool. I don’t notice my extra weight in the pool like I would if I had to run a fast mile! If anything I’m a stronger swimmer today than when I was an 18 year old lifeguard and track athlete.

The weight loss plan for swimmers is very simple: eat smaller portions, swim more laps.

Ben Alexander

June . 2017

A 5-6 year ROI on Commercial solar!

The picture above is the headquarters for Suncoast Federal Credit Union’s headquarters in Tampa. This was a commercial solar install completed by Tampa Bay Solar last year.

Systems like this typically pay for themselves within 5 to 6 years, and after the payback these panels will generate electricity for several decades!

Right now there is a 30% tax credit on any solar install, along with accelerated depreciation on the remaining balance.

This means that the panels on your commercial building pay you back THREE ways:

  1. Production of electricity, maybe even your entire bill.
  2. An immediate 30% tax credit THIS year.
  3. Depreciation over the next 5 years.

High quality solar panels only lose half of 1% of power production per year, this means that the panels we install today will still be at 75% production in the year 2067!

The smart folks at Suncoast FCU will pay OFF their panels around the year 2023, yet the system will generate all the electricity they need for many, many years after.

Every business in Florida uses electricity, to some degree. Any smart business owner is looking to reduce their fixed facility costs, and the long term costs of solar are MORE predictable than the future rates from the electric company.

If you own or manage a facility with a huge electric bill you know with 100% certainty that your electric bill will continue every month as long as you run that property.

Even if you install high efficiency HVAC equipment and LED lighting you will still use a specific number of kilowatt hours each month.

Solar builds more predictability into your P&L spreadsheet and insulates your business from inflation and price hikes from the local utility.

You will still be tied to the local power grid, your business will still pay a (small) monthly utility bill, but most of the power generation will come from your roof.    

If you would like to get some hard numbers on solar for YOUR business please reach out to me at 813. 391. 3895

Have a Great Day!

Ben Alexander


May . 2017