HOW to get your company on Shark Tank!

In our new book we share with you the specific strategy we employed to get Balloon Distractions on the ABC hit show Shark Tank!

From our initial online application, to our insane audition video, to actually filming the show in Hollywood!

Learn why NOT getting a deal actually INCREASES your shot at getting air time!  

You can download our book, We Twist for Tips, from Amazon:

http://www.amazon.com/gp/product/1502546671/ref=olp_product_details?ie=UTF8&me

This book is a fun read for anyone who has ever wanted to start their own business, and especially for any of the ambitious entrepreneurs who want to appear on Shark Tank.

Happy Reading!

#Success advice for any #startup interested in #Sharktank!

1. Make sure you know who your competitors are, if any. Tons of great product ideas pitch on Shark Tank and then Lori says “Yeah, I’ve seen this before, we just sold 10,000 of these last week on QVC.” This same idea goes for smartphone apps, you have to create something really unique in the app space and make sure no one else has already thought of it and did it better.

2. Make sure it has a WIDE application. The Scrub Daddy did $14 million in sales right after Shark Tank because it was a product that anyone on the planet (with a kitchen sink) could easily buy and use.

3. Don’t make your pricing insane. Who remembers the marital confrontation Stuffed Elephant in a Box that was a plush toy in a plastic box for $60? It might make for a fun gag gift, but not for $60.

4. Don’t ever mention “I’m going on the show for national exposure” anywhere in your application,  phone interview and certainly not during your actual televised pitch. With 7 million viewers per show that is one of those blatantly obvious things that the producers hate to hear. It seems that there is a culture within Shark Tank in which the entire “free exposure” concept is taboo to talk about.  

5. Be entertaining. Shark Tank is about 90% viewer share and only 10% real business. The brilliant producers who handled my segment rigged a balloon drop to coincide with the moment when I said “Balloon Distractions”. This would never happen in a dry business meeting with venture capitalists. I feel that some entrepreneurs get on simply because they are entertaining, not because they have a decent business idea. We are both; Balloon Distractions has done $5 million in sales and booked entertainers into restaurants 100,000 times, but I feel that we got on the show because I own a BALLOON business and the producers felt it would make for a fun segment.

6. If you have fun / attractive personalities in your business use them on the audition video. There are plenty of Shark Tank segments that have included good looking / sexy / pretty folks. This is TV after all, if you have a “looker” in your business include them in your pitch. In talking to the Nardo brothers at Nardo’s Naturals I’m convinced that Barbara invested in them because she thought the boys were sexy! I’ve watched every episode going back to Season 1, there has been no shortage of cleavage on the show….. case in point:

http://sharktankclips.com/season-3-episode-3-you-smell/

7. Before you pitch on the show go out and sell your product to PROVE there is some type of demand, even if your business is less than a year old. The sharks are impressed by hustle and moxie, if you go and work trade shows and state fairs for a few months and sell 50K in product you have proof that regular folks out there in the market can be converted to customers.

8. There is nothing wrong with taking something obvious and putting a new twist on it, grilled cheese sandwiches have been around for a thousand years, but Tom and Chee turned it into a successful restaurant franchise with proven sales and strong business systems.

9. Build your business big enough to support you full time. The Sharks hate part-time business owners. Your loyalties are divided if you make 70K as a pharmacist and 10K from your business. The Sharks know this, none of them became wealthy by building their companies 10 hours a week.

10. Last but not least, keep it very simple. Tom and Chee, Scrub Daddy, Chord Buddy, Wicked Good Cupcakes, etc. all of the successful pitches can be summed up in a short sentence. Our company sends balloon artists into restaurants to entertain the kids while they wait for the food to arrive at the table, that’s why we’re called Balloon Distractions!

Hope that helps, and Happy Twisting!

-Ben Alexander

Founder / CEO

http://www.BalloonDistractions.com

100,000 bookings, #DONE.

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Balloon Distractions has now sent balloon artists into restaurants over 100,000 times, it took us just over a decade to reach that number.

What does it take to book 100,000 restaurant gigs? Over 4,000 people have been added into our entertainer orientation program since 2003, and these hard working folks filled gigs across four time zones, from Los Angeles to Philadelphia to Miami to Minneapolis.

We had to design an online scheduler to organize all those entertainers and clients, it cost over $80K to build.

We paid out well over $4 million in payroll and billed out over $5 million to our restaurant clients.

I personally burned through 4 vehicles and traveled to every corner of the United States, I’ve sold restaurants and trained people in at least 20 states and counting.

We estimate that our team has twisted about 10 million Qualatex balloons since 2003.

So what does the 100,000 number mean? It means that we have a profound understanding of our unique niche, and the experience to make this concept work anywhere, from Miami to Rochester NY.

You see, 100,000 is just the very beginning. We’re going to hit the “1 million gig” mark in the next decade, maybe sooner. We have a specific plan and we’re working that plan every single day. 

We’ve had our share of critics, mostly folks who failed to grasp our business model….

…. the dogs will always bark, but the train is moving on.

If you want to start a business (and bring JOY to children) check out this page on our site:

http://balloondistractions.com/build-a-region.html

God Bless!

Ben Alexander

May 30, 2014

 

 

  

 

 

 

 

Living YOUR life as an expression of love.

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If I had not met Rachel in Taiwan on June 25th, 1995 there is a good chance that my two daughters would never have existed. My wife and my daughters have become the cornerstone of my heart and the greatest blessing in my life. For this alone I am thankful.

I cross the doorway of 40 next week, quite possibly the midpoint in my life.. and during this time I’ve been reading many books on leadership, faith and our destiny and purpose here on this planet. I am seeking learning and understanding, the illumination of the heart as well as the mind.

In this fashion I have reached a very simple yet profound conclusion about the path I’m about to set upon for the rest of my mortal existence.

I want to live my life as an expression of love.

I want to channel love, kindness, patience, light and beauty, in EVERYTHING I do…. and everyone I come into contact with. In my small way I want to create more laughter and kindness in the universe.

For too long I neglected to do this, and my potential as a human being was limited. I made all the mistakes that sprout from the gnarly roots of ego and impatience. I loved some people around me, but not at the level they deserved, probably because I was incapable of fully loving myself in those moments.

The writer Dr. Wayne Dyer says that EGO is “Edging God Out”. I love that.

If you truly allow God to come into your heart there is no further room for ego, anger, frustration or resentment. In discovering my own Faith in 2012 I cried many times as I asked God to come into my heart and wash out the mud and the muck, rinse out all the accumulated debris of a life that was NOT lived in Faith, a life that was lived far below the potential that He has ALWAYS had in store for me.

Everything in your life stems from the intentions in your heart, from being a parent, to running a business, to the marriage that you choose to have.

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As I wrote this I was listening to this music:

https://www.youtube.com/watch?v=Q7ch7uottHU&list=RD5dn7HgiT2QY

Enjoy!

Benjamin T. Alexander

March 1rst, 2014

SHARKS! …. in balloon hats.

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Shark Tank posted this pic on their Facebook wall today, and various bloggers have written about us ALREADY so there is no secret that our episode airing THIS Friday will be a BIG moment in latex history.

HUGE THANKS to all the members of the Los Angeles team who came out the day before and made these amazing shapes; the motorcycle for Robert Herjavek, Shark Hat for Lori Greiner, Fruit hat for Mr. Wonderful, Crown for Barbara Corcoran and Dallas Mavs player for Mark Cuban.

Most people have seen an artist twisting in a restaurant and never realized that you could build a fun and profitable business around that concept. We are the first company to establish a decade-long reputation with NATIONAL brands like Chili’s, IHOP, Applebees, Texas Roadhouse, etc.

Our online Orientation makes sure that 100% of our artists are trained to a very high standard, and 100% of our bookings are CALL CHECKED across 4 time zones.

We know that there are people out there who are looking for a fun business built on family values with a corporate culture of creativity and compassion towards children.

If you would like to work with us to build a region in YOUR area please go to:

http://balloondistractions.com/build-a-region.html

Feel free to hit the SHARE button below and work with us to bring more people into our fun and creative enterprise!

Building the Catcher’s Mitt.

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As we roll into 2014 the leadership team here at Balloon Distractions has made many incremental improvements to our operational systems that encompass everything from our internet scheduling software to our compensation plan to our public image online.

Several members of our Advisory Board recommended that we implement a blog that is then cross linked to all of our social media platforms: YouTube, Facebook, Instagram and Twitter.

This blog was started in December of 2013, to date we have several thousand views and over 50 blog posts. WordPress has a stats page that shows a global map of WHERE people are looking at our blog.

When we posted about Robert Herjavek there was a spike of views from Canada! 

We have yet to start a Pinterest account, that’s on the 2014 “to do” list.

If you scroll to the top of this blog it cross-links to all our other platforms, as soon as we write a new blog we post it on these other platforms right away. On Facebook we’ve put up several group pages for each region we’re in, with a mix of local content from that region as well as content from our HQ.  

Most of the traffic to this blog was driven here by Facebook, with about 15% coming from our website and various other search engines. The Shark Tank exposure will juice views to all of our online content, which will raise our relevance ranking on the search engines.

Success builds success.  

When Shark Tank airs January 17th we want people to have plenty of content to look at and learn all about us, from written blogs to videos to digital pics. In many ways these blogs are a catcher’s mitt for those folks who are curious about WHO we are and WHAT we do. Our company culture revolves around creativity, a love for children, and a sense of humility and hard work. 

This philosophy in regards to the Ballooniverse is clearly spelled out on our website. We want to develop leaders who take this concept into every metro market with over 50,000 people. With 308 million people in the United States we know that potential leaders are out there, we just need to reach out to them and get them involved in our business!

By writing these essays we hope to find MORE people who are CONGRUENT with that philosophy who join us as we expand all over the United States, and (in a few years) the entire globe.  

This is not to say that everyone who joins us will be a hard core intellectual, but if you ARE a hard core intellectual willing to WORK and build a large team there is an opportunity for you within this organization.

Here is the link:

http://balloondistractions.com/build-a-region.html

Have a GREAT 2014!   

Lynch Mobs, Seduction and Balloon Twisting.

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Recent advances in brain science have revealed that when we watch another person do something there are complementary, or “mirror neurons” in our brain that fire off in parallel with whatever we’re watching, even if we don’t actually move from our armchair.

If you are sitting and watching your friend bounce a ball off the sidewalk there is a part of your brain doing exactly the same thing, even if your arm is not moving, weird, eh?

This is why if one person in a room starts yawning everyone else will start yawning.

This is why you are more likely to feel like dancing when you see other people dance, cry when other people are crying, and laugh when everyone in the room is already laughing, etc.

When I used to lead sales meetings in my previous career I would nod my head at the other people in the room, invariably the people watching me would start doing the same thing without even realizing it. Mirror Neurons at work.

If you are on a date and trying to look more desirable to a member of the opposite gender you can sit in the same posture, and adopt the same cadence and tone of voice to put them at ease.

Con men use body posture to establish rapport with a potential rip off victim.

Mirror neurons explain why angry people in a lynch mob will riot, murder and cause property damage in a way they would never do if they were acting alone.

Humans are highly social primates, and this weird mammalian quirk helps us blend in, and ostensibly survive. Since our brains (and our neurons) are more active when we’re younger it seems that people under the age of 25 are much more susceptible to the group activities surrounding them, whether in a church, a cult, or even in boot camp for the Marine Corp.

If the Marines tried to indoctrinate 50 year-old recruits they would have a much harder job building a cohesive platoon willing to take orders without question.

So how does this tie into making balloons for folks in restaurants?

If you smile at the customer they are more likely to respond back in the same manner.

If you have an awful attitude the customer will reflect that back to you.

I found that when I had a great attitude, my restaurant tips went through the roof, but if let myself get frustrated I would not do well.

Children respond very well to positive energy and a sincere smile, even as young as a few months old.

-Benjamin T. Alexander

written in 2012

NOTHING is Permanent.

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Written by Ben Alexander in 2008.

I was in New York during the spring of 2001 on business and I found myself in lower Manhattan.

I had never gone to the top of the World Trade Center, but when I pulled into the parking garage at the center the rate was exorbitant, about $15 an hour.

I had gotten a $50 parking ticket from NYPD the day before so I said to myself “To heck with it!  I’ll check it out the next time I’m in the Big Apple; it’s not worth the 15 bucks!!”

Of course, the next time I was in Manhattan the parking was not $15 anymore because there was NO garage, NO giant towers above—just a 10-foot tall cyclone fence surrounding a gargantuan hole in the ground.

Ground Zero, indeed.

The last time I was in Asia I bought some interesting books on Buddhism and read them while I was on the 14 hour flight home over the Pacific….

One of the concepts in Buddhism is: Nothing is permanent.

Back in the spring of 2001 I never would have imagined that those gargantuan buildings would be gone in the next hundred years, let along the next 6 months….and they fell in the same time that it takes to read the business section of the local newspaper.

If the Twin Towers are not permanent then neither is your marriage, your children, your career, your wealth, your house, your car…. anything that you can touch.

Failure is not permanent, but neither is success!

Our current economic doldrums are not permanent; it will pass and things will pick up again.

Even knowledge is not permanent; when humans disappear and our books disintegrate—the Bible, the Koran and the Talmud will all be gone, along with the religions upon they’ve been promulgated.

Even the people who want to BURN books will be long gone as well.

There will always be change; so if everything is always changing, how can anything be permanent?

Just as the World Trade Center looked solid, strong and immovable, that was merely an illusion quickly dispelled by a team of suicidal terrorists at the controls of two fully fueled jetliners.

If there is a negative situation in your life, you can gain perspective by realizing that whatever IT is, it is NOT permanent.

We are really tiny in the grand scheme of things.  Humbling, isn’t it?

Even the most famous person is just a speck of sand on a beach that stretches a thousand miles.

Depending on what you believe perhaps the only thing that is an exception to this rule is God, but while we are still alive there is no sure answer to that question as well.

The Unlimited Creativity of the Ballooniverse.

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Famous balloon artist Jason Szabo and his amazing Yoda….

Balloon art really took off in the 1990’s when people started sharing pics on this website:

http://balloonhq.com/

Previous to that there were a few basic books and some small conventions around the world, but once the folks in the Ballooniverse started to collaborate there was an explosion of new ideas.

Balloon Distractions has had over 4,000 people learn balloon twisting in our organization since 2003, so we’ve been a small part of the expansion of the Ballooniverse, no pun intended!  

Twisting balloons in restaurants is a great way to get very fluent at the art  and earn some decent cash as well, the CEO of our company worked in restaurants during his last 2 years of college and graduated with no student debt!

There is also the added benefit of bringing joy to people through balloon twisting…

Balloons represent a colorful medium for creativity all over the world, and we are proud to be a part of it!