PDCA will solve 99% of the problems you are facing.

PDCA stands for: Plan, Do, Check and Adjust.

For the last year I’ve been using these 4 simple letters to intentionally change the things in my life that I was not happy with. I first heard about PDCA on a Life Leadership audio CD, and I’m using it to fix stuff in my life.

PDCA can be used to fix your marriage, your finances, even your health.

I wasn’t happy with my weight, so each day I began tracking everything I ate as well as my overall body weight. In doing so I’m searching for the lowest calorie number to lose weight and when I hit that goal weight the lowest number to stay at that weight.

My goal is 170 pounds, using PDCA I’ll get there in the next few months.

The simple act of writing down every blasted calorie made me much more mindful of what I ate.

You don’t need a fancy gym membership, expensive equipment or exotic foods, you just need to monitor the energy in and the results. My weight started to drop right away. All I did was jot down everything I ate with an approximate calorie count next to it.

How much does a pen and a piece of paper cost?

It only takes a few seconds to read labels and learn basic calorie counts. An egg is 70 calories, a glass of milk is 120, a handful of nuts is 150. The cursed Bloomin’ Onion at Outback is 800 calories, not including the dipping sauce.

You can google calorie counts on everything. I drank a 16 ounce IPA yesterday, but when I googled it I was horrified to learn that there were almost 500 calories in one glass! Knowing this I reduced the other calories later in the day and still kept under 1,600 calories.

I used PDCA to create a plan to go debt free.

About a year ago I cut up my credit cards and began reducing my business debt as well as my personal debt. Part of this was about increasing my income, so I actively went out and created some additional residual income as well as more cash income by filling restaurant gigs here in Tampa.

In December I earned an additional $1,500 filling balloon gigs in Tampa. I’m also seeing monthly Amazon commissions come in from e-book downloads of We Twist for Tips. I spent 300 hours writing in the summer of 2014, that investment of time has created a modest residual income.

I canceled my landline and cable channels, and my family stopped eating out in restaurants because cooking at home is less expensive. If you have mounting credit card debt you need to stop eating out, especially in sit-down restaurants.

My goal is to pay off my home mortgage by my 43rd birthday. Every single month I write down my debt balances in my planner (check) and every month that number gets smaller. I might not hit my goal soon, but I can always look at where I’m at and adjust accordingly.

Losing the weight also goes towards going debt free because I can wear all the nice clothes that fit me at 170 pounds, instead of wasting money on a new suit because I got fat.

PDCA can even be applied to relationships. If you are not happy with your marriage, or any other relationship in your life you can start to read relationship books (plan) then change your actions towards that person (do) then see if the relationship gets better (check). I’ve found that it takes time for other people to come around, so this may take a while.

In my marriage I began investing daily time in my wife and focusing on her. This gave us the time we needed to find alignment, we also created our plan for going debt free together. Finances are a big source of stress in most marriages, so when you and your spouse start to fix the money side of things other parts of your marriage begin to improve as well.

The first part of PDCA is “Plan”, so if you identify your challenge and you don’t know where to start you’ll need to find an information source to go to. In my case I learned new techniques from Life Leadership audio training in my car.

Life Leadership has comprehensive audio training and books on all the various challenges we face as human beings; from relationships to health to finance to faith. I’ve been a student for the past year now and my results in life have changed for the better.

More info on Life Leadership:     http://www.lifeleadership.com/61414939

-Ben Alexander

HOW to get your company on Shark Tank!

In our new book we share with you the specific strategy we employed to get Balloon Distractions on the ABC hit show Shark Tank!

From our initial online application, to our insane audition video, to actually filming the show in Hollywood!

Learn why NOT getting a deal actually INCREASES your shot at getting air time!  

You can download our book, We Twist for Tips, from Amazon:

http://www.amazon.com/gp/product/1502546671/ref=olp_product_details?ie=UTF8&me

This book is a fun read for anyone who has ever wanted to start their own business, and especially for any of the ambitious entrepreneurs who want to appear on Shark Tank.

Happy Reading!

#Success advice for any #startup interested in #Sharktank!

1. Make sure you know who your competitors are, if any. Tons of great product ideas pitch on Shark Tank and then Lori says “Yeah, I’ve seen this before, we just sold 10,000 of these last week on QVC.” This same idea goes for smartphone apps, you have to create something really unique in the app space and make sure no one else has already thought of it and did it better.

2. Make sure it has a WIDE application. The Scrub Daddy did $14 million in sales right after Shark Tank because it was a product that anyone on the planet (with a kitchen sink) could easily buy and use.

3. Don’t make your pricing insane. Who remembers the marital confrontation Stuffed Elephant in a Box that was a plush toy in a plastic box for $60? It might make for a fun gag gift, but not for $60.

4. Don’t ever mention “I’m going on the show for national exposure” anywhere in your application,  phone interview and certainly not during your actual televised pitch. With 7 million viewers per show that is one of those blatantly obvious things that the producers hate to hear. It seems that there is a culture within Shark Tank in which the entire “free exposure” concept is taboo to talk about.  

5. Be entertaining. Shark Tank is about 90% viewer share and only 10% real business. The brilliant producers who handled my segment rigged a balloon drop to coincide with the moment when I said “Balloon Distractions”. This would never happen in a dry business meeting with venture capitalists. I feel that some entrepreneurs get on simply because they are entertaining, not because they have a decent business idea. We are both; Balloon Distractions has done $5 million in sales and booked entertainers into restaurants 100,000 times, but I feel that we got on the show because I own a BALLOON business and the producers felt it would make for a fun segment.

6. If you have fun / attractive personalities in your business use them on the audition video. There are plenty of Shark Tank segments that have included good looking / sexy / pretty folks. This is TV after all, if you have a “looker” in your business include them in your pitch. In talking to the Nardo brothers at Nardo’s Naturals I’m convinced that Barbara invested in them because she thought the boys were sexy! I’ve watched every episode going back to Season 1, there has been no shortage of cleavage on the show….. case in point:

http://sharktankclips.com/season-3-episode-3-you-smell/

7. Before you pitch on the show go out and sell your product to PROVE there is some type of demand, even if your business is less than a year old. The sharks are impressed by hustle and moxie, if you go and work trade shows and state fairs for a few months and sell 50K in product you have proof that regular folks out there in the market can be converted to customers.

8. There is nothing wrong with taking something obvious and putting a new twist on it, grilled cheese sandwiches have been around for a thousand years, but Tom and Chee turned it into a successful restaurant franchise with proven sales and strong business systems.

9. Build your business big enough to support you full time. The Sharks hate part-time business owners. Your loyalties are divided if you make 70K as a pharmacist and 10K from your business. The Sharks know this, none of them became wealthy by building their companies 10 hours a week.

10. Last but not least, keep it very simple. Tom and Chee, Scrub Daddy, Chord Buddy, Wicked Good Cupcakes, etc. all of the successful pitches can be summed up in a short sentence. Our company sends balloon artists into restaurants to entertain the kids while they wait for the food to arrive at the table, that’s why we’re called Balloon Distractions!

Hope that helps, and Happy Twisting!

-Ben Alexander

Founder / CEO

http://www.BalloonDistractions.com

The secret to our success!

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Today my daughter Claire filled her first official gig as a Balloon Distractions Entertainer at a local restaurant. At the end of the booking I drove over to take her home. Claire is 16, she’s working with Balloon Distractions in order to save up enough income to buy a used car. I’m not buying her a car, I want her to EARN it.

In this pic she’s making a flower for one of the restaurant workers at the PDQ in Wesley Chapel, I took the picture at the end of the shift.

Claire made some neat shapes and did a great job engaging with the customers at each table. I got to watch her at 3 tables and she was doing what comes naturally to any talkative extrovert; smiling at the guests, having a conversation and just being friendly in general. I was very proud of my little girl!

We can teach anyone how to twist balloons, but you CAN’T teach personality. I’ve known that Claire would be well suited for this since she was five years old, her success today confirmed that.

Over the last few years we’ve had over 5,000 outgoing folks join our team and benefit from our business model across the United States. We’ve focused on finding engaging and charming people and THEN teaching them how to twist 30 clever and original balloon shapes before we send them out to a restaurant.

Filling a gig with excellence is 25% about the balloons, and 75% about the conversation with the guest and the personality of the entertainer. When we interview applicants we look for that native charisma and charm that has to already be there before we add them to the team.

If you are talkative and extroverted you might be a great fit for our team!

If you would like to join us as an entertainer please go to this link and fill out this form:

http://www.bdonlineschedule.com/forms/balloonArtistForm.aspx

Happy Twisting!

Ben Alexander

September, 2014

Acorns and #Entrepreneurs.

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As the founder of Balloon Distractions I have one simple goal that will probably take me another decade to achieve: get a team of twisters going in every city in the United States…. a couple thousand restaurants, and over a thousand balloon twisters.

No company has ever done this before in our little entertainment niche, but with existing teams in over 40 cities we have a good foundation and all the online systems in place to reach our goal.

During the work week I’m on the phone every day, talking to entrepreneurs in target cities and coaching all the new Regional Leaders that we’ve recruited since we appeared on Shark Tank earlier this year. Developing a Regional Leader is like planting an acorn, it takes time to grow but eventually you’ll grow a forest if you plant a new acorn every day, consistently and over a number of years.

During the weekends I’m out there filling balloon twisting gigs in our client restaurants, earning cash and staying in touch with the very basics of our business. Developing new leaders and then going out to entertain children keeps me grounded. I find tremendous in satisfaction in filling a gig, making kids laugh, and then driving home at the end of the shift tired, but with a pocketful of cash.

I used to think that it would be awful to be out twisting balloons at 40 years old, as if I had failed in some way…. but if we get this company to 200 cities and 3,000 bookings each week I’ll still be out there filling gigs. A child doesn’t care how big your business is, or even what you’ve achieved, they are in the moment and as an entertainer I’m bringing them a small memory of joy.

Nothing wrong with that.

If you are reading our blog and you would like to start a team with us take a look at this link:

http://balloondistractions.com/build-a-region.html

Have a GREAT weekend!

Benjamin T. Alexander

100,000 bookings, #DONE.

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Balloon Distractions has now sent balloon artists into restaurants over 100,000 times, it took us just over a decade to reach that number.

What does it take to book 100,000 restaurant gigs? Over 4,000 people have been added into our entertainer orientation program since 2003, and these hard working folks filled gigs across four time zones, from Los Angeles to Philadelphia to Miami to Minneapolis.

We had to design an online scheduler to organize all those entertainers and clients, it cost over $80K to build.

We paid out well over $4 million in payroll and billed out over $5 million to our restaurant clients.

I personally burned through 4 vehicles and traveled to every corner of the United States, I’ve sold restaurants and trained people in at least 20 states and counting.

We estimate that our team has twisted about 10 million Qualatex balloons since 2003.

So what does the 100,000 number mean? It means that we have a profound understanding of our unique niche, and the experience to make this concept work anywhere, from Miami to Rochester NY.

You see, 100,000 is just the very beginning. We’re going to hit the “1 million gig” mark in the next decade, maybe sooner. We have a specific plan and we’re working that plan every single day. 

We’ve had our share of critics, mostly folks who failed to grasp our business model….

…. the dogs will always bark, but the train is moving on.

If you want to start a business (and bring JOY to children) check out this page on our site:

http://balloondistractions.com/build-a-region.html

God Bless!

Ben Alexander

May 30, 2014

 

 

  

 

 

 

 

I’ll bet you a #thousand bucks you do NOT know this about #Sharktank.

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The businesses that pitch on ST can negotiate the percentage ownership up and down, but once they name a dollar amount they are not allowed to go BELOW that amount.

When I pitched the sharks (episode #514) they were objecting to the dollar amount of my ask ($250,000) so I asked them if they would invest LESS for a smaller percentage. When I said this the producer interrupted the pitch and told me I was not allowed to do that.

Of course, this was edited out… I was in front of the sharks for an hour, they edited it down to just 8 minutes!

Thinking back I would have asked for a much smaller amount, like 50K for 10%, because the entrepreneurs that ask for smaller numbers seem to close more deals.

50K is pocket change to a billionaire like Mark Cuban, really.

My advice to any business that pitches in season 6?

Keep it small, below 100K, for at least 10% equity. There is tremendous value in going on the show even if you don’t get a deal, but there is additional value in partnering with the sharks.

Even if a shark investor only puts in 50K you get the additional PR of the updates later on… it seems that the producers only do updates on the small percentage of investments that actually got a deal.  

ALSO, if you are high energy already, like me, do NOT follow the producers advice and act even crazier. I feel that if my pitch were a bit more low-key (and ZERO caffeine) I would have had a better shot at getting a deal.

Oh well, I’m just glad that we got on and I’m thankful that the shows producers made the segment fun with the balloon drop.

-Ben Alexander

Founder of Balloon Distractions and Chief Twister!  

May 29, 2014

 

 

 

 

 

 

 

 

 

From #Idea to #SharkTank, and the obstacles in between…….

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I’ve always kept a journal, writing in it occasionally when I found a free moment, normally when on the road while building my company.

Back in 2003, about a month after I started Balloon Distractions I wrote:

“Someday we will have this idea in 1,000 bookings per week!”

We’re not at 1,000 weekly bookings YET, but we are well on our way.  

The challenge in my business has been finding Regional Leaders, people who have an entrepreneurial mindset who could sell restaurants on the concept and train enough entertainers to fill the weekly bookings. By necessity the RL position has to be held by someone local, and finding the “right someone” has been our greatest challenge.  

Going on Shark Tank last January helped, we have 32 new Regional Leaders in development since the beginning of this year.

Running a region is not for everyone, you have to be friendly enough to go out and fill bookings yourself, but also feel comfortable interviewing potential new staff and pitching this concept to restaurant managers.

We’ve also reached out to the Entertainers who were on our team as college students many years ago, they are now in a different season of their life, with more bills to pay, many of these past Entertainers have joined us again to help us build new regions. 

When you have an embryonic idea it is impossible to predict what it will take to effectively implement it, there is a huge amount of trial and error that you will have to endure before you find the best way to create growth, revenue and profits from your idea.

Going on Shark Tank is neither the end nor the beginning of any business, just one more milestone along the continuum from start up to that billion $$ buyout from Google.  

-Ben Alexander

May 1rst, 2014

 

Living YOUR life as an expression of love.

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If I had not met Rachel in Taiwan on June 25th, 1995 there is a good chance that my two daughters would never have existed. My wife and my daughters have become the cornerstone of my heart and the greatest blessing in my life. For this alone I am thankful.

I cross the doorway of 40 next week, quite possibly the midpoint in my life.. and during this time I’ve been reading many books on leadership, faith and our destiny and purpose here on this planet. I am seeking learning and understanding, the illumination of the heart as well as the mind.

In this fashion I have reached a very simple yet profound conclusion about the path I’m about to set upon for the rest of my mortal existence.

I want to live my life as an expression of love.

I want to channel love, kindness, patience, light and beauty, in EVERYTHING I do…. and everyone I come into contact with. In my small way I want to create more laughter and kindness in the universe.

For too long I neglected to do this, and my potential as a human being was limited. I made all the mistakes that sprout from the gnarly roots of ego and impatience. I loved some people around me, but not at the level they deserved, probably because I was incapable of fully loving myself in those moments.

The writer Dr. Wayne Dyer says that EGO is “Edging God Out”. I love that.

If you truly allow God to come into your heart there is no further room for ego, anger, frustration or resentment. In discovering my own Faith in 2012 I cried many times as I asked God to come into my heart and wash out the mud and the muck, rinse out all the accumulated debris of a life that was NOT lived in Faith, a life that was lived far below the potential that He has ALWAYS had in store for me.

Everything in your life stems from the intentions in your heart, from being a parent, to running a business, to the marriage that you choose to have.

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As I wrote this I was listening to this music:

https://www.youtube.com/watch?v=Q7ch7uottHU&list=RD5dn7HgiT2QY

Enjoy!

Benjamin T. Alexander

March 1rst, 2014