Balloon Jams from Seattle to Schenectady!

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Balloon Jam in DFW, August 2013.

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Balloon Jam in Seattle, November 2013.

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Balloon Jam in Los Angeles, September 2013.

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Balloon Jam in upstate NY, July 2013.

written by Ben Alexander

Between April and October of 2013 I was fortunate enough to visit every single region that we do business with across the United States.

I did not get a pic at every jam (maybe in 2014?) but I got a few that really captured some great moments with our teams. Traveling around and training our Regional Partners and meeting their amazing teams is a big part of what I do as the owner of the company, and a great joy for me as well.

Our teams are a great mix of college kids, stay at home Moms and military veterans who have joined us to make great part time money and have a ton of fun as well.   

 

WhiteWater!

There is a great business book out there called “Predictable Success” that talks about the various stages that businesses go through as they scale from start-ups to fully mature companies.    

One of the stages of development is described as “Whitewater”. At this stage many companies flounder around  and struggle a bit as they put together needed systems in order to grow to the next level. The last 2 years have been a little turbulent as we sorted out BD’s finances and figured out that we were better off just focusing on what we are really good at: sending entertainers into restaurants, and booking parties and events.

In 2010 we were NOT running at full efficiency. Since then we’ve made dozens of small changes, like paying our people via direct deposit, and major changes as well, like a total rewrite of our compensation plan.       

Three years ago Balloon Distractions was a little bit like an old rickety car going 90mph, we could do that speed for a while but it was pretty shaky; the engine was knocking, there was smoke coming out of the tailpipe, the wheels were about to fall off, etc.

8 engine, not only can we scale up to 100 mph and run at that pace all day, but we can also put our foot on the gas and speed up to 150 mph with steady confidence.    

To run a national company you need experienced admin staff, strong training programs, tightly managed and measured financials, a decent website,  robust IT, call checkers to maintain our quality control, and a compensation plan that can be scaled up as the company grows.

All of these tools cost money and time to create and maintain, just our IT and remote server costs us $12K a year, but our online scheduler is crucial to the day-to-day operation of a company with hundreds of entertainers working across 34 regions in 4 time zones.

With the structure we have in place right now we can triple the size of our gross revenue with no further structural changes or invested capital. The entire framework is there and ready to go.

If you know of someone who lives anywhere in the USA, and they want to work part time and develop an extra $3-5K per month in income please ask them to reach out to me. We are recruiting Regional Partners in cities all over the United States, we will train and mentor them to success, all they need is a great work ethic and a positive attitude to match!

Pennies and Dollars.

I only go out to sell if there is someone to watch and learn from me, in that way I train someone and sell new business at the same time, a very productive use of my time because most of the people I train will then go out and sell business when I am NOT there.

In most JOBS you work 8 hours and get paid for 8 hours of work and that’s it.

I have not had a job since 2003 and I probably never will for the rest of my life. I know now that I’ll be an entrepreneur for the rest of my life, no doubt.

You can work at a job for 20 years, then one day you get fired and you have….. nothing. Lots of people are learning that painful lesson right now.

If you build a business for 20 years you can turn around and sell it for double the current yearly revenue. That means that my little entertainment company is now worth 400 to 500K if I were to sell it today.

You can’t sell your job….

The trick is to find a business that will earn you a residual income and allow you to duplicate your effort many times over.

That’s exactly what you do when you build a region with us; train a crew, send them out to restaurants, and make income while you are asleep.

Ben Alexander

December 13 : 2013