The Simplest Business in the Ballooniverse.

Image

This is all the equipment you need to run a BD region with 10, 20, even 50 artists.

You can earn an excellent income with the simple objects in the photo.  

An apron, a hand pump and a few balloons to do tryouts and land new clients.

A phone to close deals and contact your team.

A laptop to access our online orientation and online X-scheduler. Here at HQ we handle the billing, payroll, licensing, background checks on new artists and all the other back office functions crucial to the smooth operation of a national company.

Of course, you also need a mode of transportation to get around, which was not included in the picture. Our Regional Partner in Los Angeles gets around on a motorcycle with his balloon apron in a backpack, you don’t even need 4 wheels to make this work!

Back in 2011 we entertained the idea of branching out into Balloon Décor. At our company HQ we bought heavy helium tanks, shelves of balloons, PVC, and all the other equipment you need to do balloon arches, columns, balloon drops, etc. We did a handful of jobs, but we realized that scaling a décor business nationwide would require tens of thousands of dollars in equipment that could be lost, stolen, damaged etc.   

By keeping this concept light and simple, with online tools that organize people and clients we have an enterprise that can scale anywhere there are restaurants and families.

We can scale this globally, the internet knows no borders.

If you are reading this blog from somewhere else in the world and you have a business background please reach out to us:

http://balloondistractions.com/build-a-region.html

If you live in a city anywhere in the USA and you want to have a business that is super simple and efficient we would like to talk with you. You can go through our Online Orientation in under a week and start earning cash within about 10 days.  

There is no financial investment to join us other than balloons (which you can buy anywhere) the gas in your vehicle and your time spent building a team.

You will be a 1099 Independent Contractor, so you determine your schedule, the pace of your work, and the size of your income.

You determine the SIZE of your success.

WhiteWater!

There is a great business book out there called “Predictable Success” that talks about the various stages that businesses go through as they scale from start-ups to fully mature companies.    

One of the stages of development is described as “Whitewater”. At this stage many companies flounder around  and struggle a bit as they put together needed systems in order to grow to the next level. The last 2 years have been a little turbulent as we sorted out BD’s finances and figured out that we were better off just focusing on what we are really good at: sending entertainers into restaurants, and booking parties and events.

In 2010 we were NOT running at full efficiency. Since then we’ve made dozens of small changes, like paying our people via direct deposit, and major changes as well, like a total rewrite of our compensation plan.       

Three years ago Balloon Distractions was a little bit like an old rickety car going 90mph, we could do that speed for a while but it was pretty shaky; the engine was knocking, there was smoke coming out of the tailpipe, the wheels were about to fall off, etc.

8 engine, not only can we scale up to 100 mph and run at that pace all day, but we can also put our foot on the gas and speed up to 150 mph with steady confidence.    

To run a national company you need experienced admin staff, strong training programs, tightly managed and measured financials, a decent website,  robust IT, call checkers to maintain our quality control, and a compensation plan that can be scaled up as the company grows.

All of these tools cost money and time to create and maintain, just our IT and remote server costs us $12K a year, but our online scheduler is crucial to the day-to-day operation of a company with hundreds of entertainers working across 34 regions in 4 time zones.

With the structure we have in place right now we can triple the size of our gross revenue with no further structural changes or invested capital. The entire framework is there and ready to go.

If you know of someone who lives anywhere in the USA, and they want to work part time and develop an extra $3-5K per month in income please ask them to reach out to me. We are recruiting Regional Partners in cities all over the United States, we will train and mentor them to success, all they need is a great work ethic and a positive attitude to match!

Systems and Complexity.

I’ve been reading books on soil microbiology, capitalism and the growth of railroads from 1850 to 1900 and (last but not least) a book by Kevin Kelly on the evolution of technology in the last 50 years. All three books have a common underlying theme: through the use of well developed systems  a problem is solved with sublime balance and simplicity.

All three books are really about evolving systems: from the way protozoa eat bacteria in soil to the way railroad companies organized freight schedules to the progression of technology from vacuum tubes to the modern high speed internet. The evolution of technology is by far the most rapid of all three because modern progress is continuously becoming a more complex and interwoven system. Case in point: an advance in material technology leads to a faster computer processor, which helps a geneticist unravel a viral genome, and from this another doctor figures out how to graft human skin onto a metal prosthesis, which leads to more human-like robots, etc.

Even singing in a choir you need complex systems… taken in pieces the notes are very simple and unremarkable, but when they are combined in the complexity of voices and instruments a complex and multi-level beauty emerges, all from the organization of simple notes on a sheet of paper.  Perhaps this is why so many scientists and engineers are also musicians on the side…..

Inherent in everything is a quiet system at work. Even the words that you are reading right now are a small part of a highly evolved language system that was started 10,000 years ago and continues to develop even to this day.

Language enabled humans to pass along knowledge from one generation to the next, our forebears learned how to make weapons, which mushroom it was safe to eat… or which root would help cure certain illnesses. We are the products of a vast system of oral and written knowledge that has been modified and grown through ten thousand generations.

Look at any form of biological reproduction: from bacterial replication to mammals bearing live young to a dandelion being visited by a pollen-hungry bee. Vastly different in implementation, but the goal of all three is the same.

The most successful businesses use systems internally, and the largest companies on the planet sell systems that help the consumer simplify their lives. All IT companies sell systems, from Apple to Microsoft to Google.

Take a look at the entire world around you, there is a system quietly humming right there in front of your nose, from the orchid blooming on your desk to the swirling electrons and organized binary bits inside your computer that manifest the words on your computer screen.

As technology moves into the Conceptual Age everything will revolve around clever systems designed to solve a problem.

You might invent the next billion dollar system!

Ben Alexander

2010