As the founder of Balloon Distractions I have one simple goal that will probably take me another decade to achieve: get a team of twisters going in every city in the United States…. a couple thousand restaurants, and over a thousand balloon twisters.

No company has ever done this before in our little entertainment niche, but with existing teams in over 40 cities we have a good foundation and all the online systems in place to reach our goal.

During the work week I’m on the phone every day, talking to entrepreneurs in target cities and coaching all the new Regional Leaders that we’ve recruited since we appeared on Shark Tank earlier this year. Developing a Regional Leader is like planting an acorn, it takes time to grow but eventually you’ll grow a forest if you plant a new acorn every day, consistently and over a number of years.

During the weekends I’m out there filling balloon twisting gigs in our client restaurants, earning cash and staying in touch with the very basics of our business. Developing new leaders and then going out to entertain children keeps me grounded. I find tremendous in satisfaction in filling a gig, making kids laugh, and then driving home at the end of the shift tired, but with a pocketful of cash.

I used to think that it would be awful to be out twisting balloons at 40 years old, as if I had failed in some way…. but if we get this company to 200 cities and 3,000 bookings each week I’ll still be out there filling gigs. A child doesn’t care how big your business is, or even what you’ve achieved, they are in the moment and as an entertainer I’m bringing them a small memory of joy.

Nothing wrong with that.

If you are reading our blog and you would like to start a team with us take a look at this link:

http://balloondistractions.com/build-a-region.html

Have a GREAT weekend!

Benjamin T. Alexander