Save your marriage today.

Let me start by saying that if this post prevents just ONE divorce it will be worth it, if you pass it onto a friend (who is having marital challenges) they will benefit from this knowledge and you will make a difference in their marriage as well as the lives of any children who get to see their parents resolve their conflict and stay together.

A few months ago my wife Rachel introduced me to an amazing website:

http://www.MarriageBuilders.com

We began listening and reading TOGETHER and this material has SAVED our marriage!

We bought the books (used paperbacks) on Amazon for less than $10 and listened to the website for free, on my computer as well as on our smartphones. I’m not paid by these folks to promote their website, but I want to pass it along to help out other couples who are facing similar challenges.

We had already read other books like The Five Love Languages and Men are from Mars, Women are from Venus…..    but Dr. Harley’s material gave us a comprehensive understanding of what we needed to do to strengthen our marriage and stay together for the long haul.

Don’t get me wrong, if there is abuse or a substance addiction in your marriage staying together may NOT be an option, but what if you just have internal conflicts in your marriage that is driving you away from your spouse?  What if you just need some fundamental issues resolved?

Marriage Builders will help you fix these issues.

Our society makes it far too EASY to just get a divorce and abandon the most fundamental relationship in your life.

You see divorce on TV and in the movies, and it seems like every famous person in Hollywood has been married 6 or 7 times. When the negative impact of divorce is marginalized in the media it suddenly becomes a viable option, even if divorce is disastrous to our lives on so many levels.

IT is WORTH IT to look at this website and gain a better understanding of what it takes to stay happy in your marriage.

Any long term couple could benefit from the concepts taught on the Marriage Builders website, your marriage is worth saving, especially if you have children involved. Your children need you in their lives, even if you get an amicable divorce you will see your children LESS because they will live under a separate roof.

Divorce is NOT worth it especially if you can “work it out”.

Check out the website, show it to your spouse, if the website helps your marriage please leave a comment here!

-Ben Alexander

#Success advice for any #startup interested in #Sharktank!

1. Make sure you know who your competitors are, if any. Tons of great product ideas pitch on Shark Tank and then Lori says “Yeah, I’ve seen this before, we just sold 10,000 of these last week on QVC.” This same idea goes for smartphone apps, you have to create something really unique in the app space and make sure no one else has already thought of it and did it better.

2. Make sure it has a WIDE application. The Scrub Daddy did $14 million in sales right after Shark Tank because it was a product that anyone on the planet (with a kitchen sink) could easily buy and use.

3. Don’t make your pricing insane. Who remembers the marital confrontation Stuffed Elephant in a Box that was a plush toy in a plastic box for $60? It might make for a fun gag gift, but not for $60.

4. Don’t ever mention “I’m going on the show for national exposure” anywhere in your application,  phone interview and certainly not during your actual televised pitch. With 7 million viewers per show that is one of those blatantly obvious things that the producers hate to hear. It seems that there is a culture within Shark Tank in which the entire “free exposure” concept is taboo to talk about.  

5. Be entertaining. Shark Tank is about 90% viewer share and only 10% real business. The brilliant producers who handled my segment rigged a balloon drop to coincide with the moment when I said “Balloon Distractions”. This would never happen in a dry business meeting with venture capitalists. I feel that some entrepreneurs get on simply because they are entertaining, not because they have a decent business idea. We are both; Balloon Distractions has done $5 million in sales and booked entertainers into restaurants 100,000 times, but I feel that we got on the show because I own a BALLOON business and the producers felt it would make for a fun segment.

6. If you have fun / attractive personalities in your business use them on the audition video. There are plenty of Shark Tank segments that have included good looking / sexy / pretty folks. This is TV after all, if you have a “looker” in your business include them in your pitch. In talking to the Nardo brothers at Nardo’s Naturals I’m convinced that Barbara invested in them because she thought the boys were sexy! I’ve watched every episode going back to Season 1, there has been no shortage of cleavage on the show….. case in point:

http://sharktankclips.com/season-3-episode-3-you-smell/

7. Before you pitch on the show go out and sell your product to PROVE there is some type of demand, even if your business is less than a year old. The sharks are impressed by hustle and moxie, if you go and work trade shows and state fairs for a few months and sell 50K in product you have proof that regular folks out there in the market can be converted to customers.

8. There is nothing wrong with taking something obvious and putting a new twist on it, grilled cheese sandwiches have been around for a thousand years, but Tom and Chee turned it into a successful restaurant franchise with proven sales and strong business systems.

9. Build your business big enough to support you full time. The Sharks hate part-time business owners. Your loyalties are divided if you make 70K as a pharmacist and 10K from your business. The Sharks know this, none of them became wealthy by building their companies 10 hours a week.

10. Last but not least, keep it very simple. Tom and Chee, Scrub Daddy, Chord Buddy, Wicked Good Cupcakes, etc. all of the successful pitches can be summed up in a short sentence. Our company sends balloon artists into restaurants to entertain the kids while they wait for the food to arrive at the table, that’s why we’re called Balloon Distractions!

Hope that helps, and Happy Twisting!

-Ben Alexander

Founder / CEO

http://www.BalloonDistractions.com

100,000 bookings, #DONE.

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Balloon Distractions has now sent balloon artists into restaurants over 100,000 times, it took us just over a decade to reach that number.

What does it take to book 100,000 restaurant gigs? Over 4,000 people have been added into our entertainer orientation program since 2003, and these hard working folks filled gigs across four time zones, from Los Angeles to Philadelphia to Miami to Minneapolis.

We had to design an online scheduler to organize all those entertainers and clients, it cost over $80K to build.

We paid out well over $4 million in payroll and billed out over $5 million to our restaurant clients.

I personally burned through 4 vehicles and traveled to every corner of the United States, I’ve sold restaurants and trained people in at least 20 states and counting.

We estimate that our team has twisted about 10 million Qualatex balloons since 2003.

So what does the 100,000 number mean? It means that we have a profound understanding of our unique niche, and the experience to make this concept work anywhere, from Miami to Rochester NY.

You see, 100,000 is just the very beginning. We’re going to hit the “1 million gig” mark in the next decade, maybe sooner. We have a specific plan and we’re working that plan every single day. 

We’ve had our share of critics, mostly folks who failed to grasp our business model….

…. the dogs will always bark, but the train is moving on.

If you want to start a business (and bring JOY to children) check out this page on our site:

http://balloondistractions.com/build-a-region.html

God Bless!

Ben Alexander

May 30, 2014

 

 

  

 

 

 

 

The 4 levels of #Leadership.

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These 4 levels of Leadership can be applied to any organization, whether its a church, a business or a local civic organization.

Level 1: Self-Mastery, becoming an Entertainer and a Performer.

The Entertainers on our team go through an extensive orientation process but ultimately they have to emerge as a self-starter, our people buy their own materials and log on each week to choose their own work. This requires a higher level of independence and discipline than most traditional employees in a traditional job. As an Entertainer on our team you do not need to ever talk to a supervisor unless you make a mistake or need to change your schedule.

In many ways self-mastery is the hardest skill to achieve for most people, it is the ultimate expression of self reliance. Once you have mastered yourself you KNOW what you need to do and you take action, no one needs to look over your shoulder or give you direction on a daily basis.

A child needs to be told what to do, when to do it, and how to do it. A child must be constantly watched. To reach self-mastery is to become an true adult, one who is comfortable with responsibility and ready to grow as a leader.

Level 2: Building a Crew.   

Once you develop enough self discipline to order your own materials and show up for your bookings you must perform on a consistent basis over the course of a few months to prove that you can be reliable over the long term. Self-mastery is not something you do for a day or a week, it is a positive habit that you develop as a tool for the rest of your life.  

In our company you have to prove that you are consistent and reliable over 30 or 40 bookings before you become a Crew Leader. The reward in holding this position is that you can earn a commission each time your crew fills a gig.

Crew Leaders earn income from the wider organization, not just their own limited efforts. There are only 24 hours in a day, but when you have a crew out there working you are creating income for yourself, even if you are not personally working that day.    

A Crew Leader must learn several new skills: posting want ads, holding a professional interview, onboarding new Entertainers and making sure each new person goes through our online as well as in person orientation.  

Once you have gotten your new Entertainers started you must follow up and encourage them, our best Crew Leaders will ask their team to text them how much they earned at the end of each shift. If an Entertainer is averaging less that $25 per hour this is a clear indicator that they need further training and counsel.    

Level 3: Developing a Region.

Balloon Distractions never could have “gone national” without a team of Regional Leaders in place. This role requires you to not only become adept at developing Entertainers, but now you have to expand that out to developing Crew Leaders.

This role also requires mastery of a several new skill sets: making sure you have balanced growth in your area by selling this concept to the general managers of local restaurants and bowling centers. As the founder of Balloon Distractions I ran the Tampa Bay region as a Regional Leader from 2003 until 2009, during that time I filled gigs, developed Crew Leaders and sold enough clients to get the region up to 45 bookings per week.

As the Tampa Bay RL I was hands-on with my team, helping my Crew Leaders train new people and also showing them how to sell new clients.

Level 4: Developing other Leaders.

As the company grew I realized that I needed to take the Tampa management role off my desk and delegate that position out to my best Crew Leader. This was hard to do, I had gotten used to running Tampa Bay for 6 years!

With 20 Regional Leaders in the company back in 2009 it was time to focus on our leadership team, not just one region that represented a single digit percentage of our overall business.

I had to become a Level 4 leader myself by looking at the wider picture, how do we put this concept in every city in North America?

My role now is to make sure our operations can support that growth and that we are continuing to develop our own internal Entertainers into Crew Leaders, and helping the Crew Leaders step up into a Regional Leader role. Making it onto season 5 of Shark Tank gave us a huge dose of national media exposure and we are leveraging that into finding and recruiting as many Regional Leaders as possible.

Ben Alexander May 26th, 2014.  

Living YOUR life as an expression of love.

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If I had not met Rachel in Taiwan on June 25th, 1995 there is a good chance that my two daughters would never have existed. My wife and my daughters have become the cornerstone of my heart and the greatest blessing in my life. For this alone I am thankful.

I cross the doorway of 40 next week, quite possibly the midpoint in my life.. and during this time I’ve been reading many books on leadership, faith and our destiny and purpose here on this planet. I am seeking learning and understanding, the illumination of the heart as well as the mind.

In this fashion I have reached a very simple yet profound conclusion about the path I’m about to set upon for the rest of my mortal existence.

I want to live my life as an expression of love.

I want to channel love, kindness, patience, light and beauty, in EVERYTHING I do…. and everyone I come into contact with. In my small way I want to create more laughter and kindness in the universe.

For too long I neglected to do this, and my potential as a human being was limited. I made all the mistakes that sprout from the gnarly roots of ego and impatience. I loved some people around me, but not at the level they deserved, probably because I was incapable of fully loving myself in those moments.

The writer Dr. Wayne Dyer says that EGO is “Edging God Out”. I love that.

If you truly allow God to come into your heart there is no further room for ego, anger, frustration or resentment. In discovering my own Faith in 2012 I cried many times as I asked God to come into my heart and wash out the mud and the muck, rinse out all the accumulated debris of a life that was NOT lived in Faith, a life that was lived far below the potential that He has ALWAYS had in store for me.

Everything in your life stems from the intentions in your heart, from being a parent, to running a business, to the marriage that you choose to have.

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As I wrote this I was listening to this music:

https://www.youtube.com/watch?v=Q7ch7uottHU&list=RD5dn7HgiT2QY

Enjoy!

Benjamin T. Alexander

March 1rst, 2014

SHARKS! …. in balloon hats.

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Shark Tank posted this pic on their Facebook wall today, and various bloggers have written about us ALREADY so there is no secret that our episode airing THIS Friday will be a BIG moment in latex history.

HUGE THANKS to all the members of the Los Angeles team who came out the day before and made these amazing shapes; the motorcycle for Robert Herjavek, Shark Hat for Lori Greiner, Fruit hat for Mr. Wonderful, Crown for Barbara Corcoran and Dallas Mavs player for Mark Cuban.

Most people have seen an artist twisting in a restaurant and never realized that you could build a fun and profitable business around that concept. We are the first company to establish a decade-long reputation with NATIONAL brands like Chili’s, IHOP, Applebees, Texas Roadhouse, etc.

Our online Orientation makes sure that 100% of our artists are trained to a very high standard, and 100% of our bookings are CALL CHECKED across 4 time zones.

We know that there are people out there who are looking for a fun business built on family values with a corporate culture of creativity and compassion towards children.

If you would like to work with us to build a region in YOUR area please go to:

http://balloondistractions.com/build-a-region.html

Feel free to hit the SHARE button below and work with us to bring more people into our fun and creative enterprise!

Building the Catcher’s Mitt.

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As we roll into 2014 the leadership team here at Balloon Distractions has made many incremental improvements to our operational systems that encompass everything from our internet scheduling software to our compensation plan to our public image online.

Several members of our Advisory Board recommended that we implement a blog that is then cross linked to all of our social media platforms: YouTube, Facebook, Instagram and Twitter.

This blog was started in December of 2013, to date we have several thousand views and over 50 blog posts. WordPress has a stats page that shows a global map of WHERE people are looking at our blog.

When we posted about Robert Herjavek there was a spike of views from Canada! 

We have yet to start a Pinterest account, that’s on the 2014 “to do” list.

If you scroll to the top of this blog it cross-links to all our other platforms, as soon as we write a new blog we post it on these other platforms right away. On Facebook we’ve put up several group pages for each region we’re in, with a mix of local content from that region as well as content from our HQ.  

Most of the traffic to this blog was driven here by Facebook, with about 15% coming from our website and various other search engines. The Shark Tank exposure will juice views to all of our online content, which will raise our relevance ranking on the search engines.

Success builds success.  

When Shark Tank airs January 17th we want people to have plenty of content to look at and learn all about us, from written blogs to videos to digital pics. In many ways these blogs are a catcher’s mitt for those folks who are curious about WHO we are and WHAT we do. Our company culture revolves around creativity, a love for children, and a sense of humility and hard work. 

This philosophy in regards to the Ballooniverse is clearly spelled out on our website. We want to develop leaders who take this concept into every metro market with over 50,000 people. With 308 million people in the United States we know that potential leaders are out there, we just need to reach out to them and get them involved in our business!

By writing these essays we hope to find MORE people who are CONGRUENT with that philosophy who join us as we expand all over the United States, and (in a few years) the entire globe.  

This is not to say that everyone who joins us will be a hard core intellectual, but if you ARE a hard core intellectual willing to WORK and build a large team there is an opportunity for you within this organization.

Here is the link:

http://balloondistractions.com/build-a-region.html

Have a GREAT 2014!   

10 reasons we love Robert Herjavec.

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#1. “Don’t mistake kindness for weakness.”

#2.  He not afraid to try all food on air, even the dicey stuff.

#3.  The whole dog thing.

#4.  Always a gentleman, no matter how silly the idea in front of him.

#5.  He grew up poor, and forged his own path.

#6.  He likes fast stuff, from Italian supercars to motorcycles.

#7.  He has tried every piece of exercise equipment ever presented on Shark Tank.

#8. Chord Buddy. He is going to make that guy a millionaire if he hasn’t already.

#9.  He’s a great counter balance to Mark Cuban.

Last but not least…..  

#10. Infectious Enthusiasm!