PDCA will solve 99% of the problems you are facing.

PDCA stands for: Plan, Do, Check and Adjust.

For the last year I’ve been using these 4 simple letters to intentionally change the things in my life that I was not happy with. I first heard about PDCA on a Life Leadership audio CD, and I’m using it to fix stuff in my life.

PDCA can be used to fix your marriage, your finances, even your health.

I wasn’t happy with my weight, so each day I began tracking everything I ate as well as my overall body weight. In doing so I’m searching for the lowest calorie number to lose weight and when I hit that goal weight the lowest number to stay at that weight.

My goal is 170 pounds, using PDCA I’ll get there in the next few months.

The simple act of writing down every blasted calorie made me much more mindful of what I ate.

You don’t need a fancy gym membership, expensive equipment or exotic foods, you just need to monitor the energy in and the results. My weight started to drop right away. All I did was jot down everything I ate with an approximate calorie count next to it.

How much does a pen and a piece of paper cost?

It only takes a few seconds to read labels and learn basic calorie counts. An egg is 70 calories, a glass of milk is 120, a handful of nuts is 150. The cursed Bloomin’ Onion at Outback is 800 calories, not including the dipping sauce.

You can google calorie counts on everything. I drank a 16 ounce IPA yesterday, but when I googled it I was horrified to learn that there were almost 500 calories in one glass! Knowing this I reduced the other calories later in the day and still kept under 1,600 calories.

I used PDCA to create a plan to go debt free.

About a year ago I cut up my credit cards and began reducing my business debt as well as my personal debt. Part of this was about increasing my income, so I actively went out and created some additional residual income as well as more cash income by filling restaurant gigs here in Tampa.

In December I earned an additional $1,500 filling balloon gigs in Tampa. I’m also seeing monthly Amazon commissions come in from e-book downloads of We Twist for Tips. I spent 300 hours writing in the summer of 2014, that investment of time has created a modest residual income.

I canceled my landline and cable channels, and my family stopped eating out in restaurants because cooking at home is less expensive. If you have mounting credit card debt you need to stop eating out, especially in sit-down restaurants.

My goal is to pay off my home mortgage by my 43rd birthday. Every single month I write down my debt balances in my planner (check) and every month that number gets smaller. I might not hit my goal soon, but I can always look at where I’m at and adjust accordingly.

Losing the weight also goes towards going debt free because I can wear all the nice clothes that fit me at 170 pounds, instead of wasting money on a new suit because I got fat.

PDCA can even be applied to relationships. If you are not happy with your marriage, or any other relationship in your life you can start to read relationship books (plan) then change your actions towards that person (do) then see if the relationship gets better (check). I’ve found that it takes time for other people to come around, so this may take a while.

In my marriage I began investing daily time in my wife and focusing on her. This gave us the time we needed to find alignment, we also created our plan for going debt free together. Finances are a big source of stress in most marriages, so when you and your spouse start to fix the money side of things other parts of your marriage begin to improve as well.

The first part of PDCA is “Plan”, so if you identify your challenge and you don’t know where to start you’ll need to find an information source to go to. In my case I learned new techniques from Life Leadership audio training in my car.

Life Leadership has comprehensive audio training and books on all the various challenges we face as human beings; from relationships to health to finance to faith. I’ve been a student for the past year now and my results in life have changed for the better.

More info on Life Leadership:     http://www.lifeleadership.com/61414939

-Ben Alexander

HOW to get your company on Shark Tank!

In our new book we share with you the specific strategy we employed to get Balloon Distractions on the ABC hit show Shark Tank!

From our initial online application, to our insane audition video, to actually filming the show in Hollywood!

Learn why NOT getting a deal actually INCREASES your shot at getting air time!  

You can download our book, We Twist for Tips, from Amazon:

http://www.amazon.com/gp/product/1502546671/ref=olp_product_details?ie=UTF8&me

This book is a fun read for anyone who has ever wanted to start their own business, and especially for any of the ambitious entrepreneurs who want to appear on Shark Tank.

Happy Reading!

#Success advice for any #startup interested in #Sharktank!

1. Make sure you know who your competitors are, if any. Tons of great product ideas pitch on Shark Tank and then Lori says “Yeah, I’ve seen this before, we just sold 10,000 of these last week on QVC.” This same idea goes for smartphone apps, you have to create something really unique in the app space and make sure no one else has already thought of it and did it better.

2. Make sure it has a WIDE application. The Scrub Daddy did $14 million in sales right after Shark Tank because it was a product that anyone on the planet (with a kitchen sink) could easily buy and use.

3. Don’t make your pricing insane. Who remembers the marital confrontation Stuffed Elephant in a Box that was a plush toy in a plastic box for $60? It might make for a fun gag gift, but not for $60.

4. Don’t ever mention “I’m going on the show for national exposure” anywhere in your application,  phone interview and certainly not during your actual televised pitch. With 7 million viewers per show that is one of those blatantly obvious things that the producers hate to hear. It seems that there is a culture within Shark Tank in which the entire “free exposure” concept is taboo to talk about.  

5. Be entertaining. Shark Tank is about 90% viewer share and only 10% real business. The brilliant producers who handled my segment rigged a balloon drop to coincide with the moment when I said “Balloon Distractions”. This would never happen in a dry business meeting with venture capitalists. I feel that some entrepreneurs get on simply because they are entertaining, not because they have a decent business idea. We are both; Balloon Distractions has done $5 million in sales and booked entertainers into restaurants 100,000 times, but I feel that we got on the show because I own a BALLOON business and the producers felt it would make for a fun segment.

6. If you have fun / attractive personalities in your business use them on the audition video. There are plenty of Shark Tank segments that have included good looking / sexy / pretty folks. This is TV after all, if you have a “looker” in your business include them in your pitch. In talking to the Nardo brothers at Nardo’s Naturals I’m convinced that Barbara invested in them because she thought the boys were sexy! I’ve watched every episode going back to Season 1, there has been no shortage of cleavage on the show….. case in point:

http://sharktankclips.com/season-3-episode-3-you-smell/

7. Before you pitch on the show go out and sell your product to PROVE there is some type of demand, even if your business is less than a year old. The sharks are impressed by hustle and moxie, if you go and work trade shows and state fairs for a few months and sell 50K in product you have proof that regular folks out there in the market can be converted to customers.

8. There is nothing wrong with taking something obvious and putting a new twist on it, grilled cheese sandwiches have been around for a thousand years, but Tom and Chee turned it into a successful restaurant franchise with proven sales and strong business systems.

9. Build your business big enough to support you full time. The Sharks hate part-time business owners. Your loyalties are divided if you make 70K as a pharmacist and 10K from your business. The Sharks know this, none of them became wealthy by building their companies 10 hours a week.

10. Last but not least, keep it very simple. Tom and Chee, Scrub Daddy, Chord Buddy, Wicked Good Cupcakes, etc. all of the successful pitches can be summed up in a short sentence. Our company sends balloon artists into restaurants to entertain the kids while they wait for the food to arrive at the table, that’s why we’re called Balloon Distractions!

Hope that helps, and Happy Twisting!

-Ben Alexander

Founder / CEO

http://www.BalloonDistractions.com

Awesome power of #Scalability combined with #SharkTank

Image

Tech apps scale like nothing else.

Case in point:

http://www.businessinsider.com/cycloramic-video-app-downloads-skyrocket-after-shark-tank-2014-2

It’s really cool that a common platform, like the I-phone, can unleash the entrepreneurial creativity that exists OUT THERE across the globe. What else will people invent?  

A rotating camera app is not going to solve world hunger, or filter water for the Billion who do NOT have it, but this is an excellent example of the ABUNDANCE found in a globally connected economy with tech platforms that can scale to infinity. .  

You can even LAYER multiple platforms, the hash tags in this blog post will cause people from all over the world to look at THIS BLOG and potentially start a balloon business!

http://balloondistractions.com/build-a-region.html

Amazing, really.

-Ben Alexander

February 3, 2014